Why Do Guys Like and Unlike Pictures? (7 Reasons Explained)

There’s nothing more frustrating and confusing than a guy who likes and then unlikes your picture online.

Why do guys like and unlike pictures?

Guys like and unlike pictures because they accidentally liked the picture, don’t want anyone else to know that they liked the picture, or do not want the social media platform algorithm to feed them similar content. A guy might also like and unlike a picture because he is confused.

Keep reading to find out the 7 main reasons guys like and unlike pictures.

7 Reasons Guys Like and Unlike Pictures

(This post may have affiliate links. Please see my disclosure)
Thumbs Up Like Icon - Why Do Guys Like and Unlike Pictures
I made this image – Why Do Guys Like and Unlike Pictures?

When a guy likes and then immediately unlikes your picture, he usually is doing it for one of seven reasons.

Based on a lifetime of being a guy and talking to hundreds of men from around the world, these are the seven most common reasons he quickly double-tapped your photo.

1) He Accidently Liked Your Picture

Let’s say you post a really great picture of yourself on Instagram.

It gets a lot of likes and one of them is from this really cute guy you’ve been crushing on for a while. You get all excited and think maybe he likes you back.

But then you notice he unliked your picture a few days later. What gives?

Well, it’s possible that he simply liked your picture by accident. Maybe he was scrolling through his feed quickly and accidentally hit the like button.

Or maybe his thumb grazed the screen as he was scrolling past.

In any case, don’t read too much into it if a guy likes and then unlikes your picture online. It doesn’t necessarily mean anything more than that he might have pressed the wrong button.

However, if he likes several of your pictures, then that’s probably an indication of interest.

2) He Doesn’t Want Anyone Else To Know That He Liked Your Picture

Sometimes, people are just private about their social media interactions.

Maybe he doesn’t want anyone else to know that he’s interested in you, or maybe he doesn’t want to risk public rejection.

On the dark side of things, he could also already be in a relationship. In that case, he wouldn’t want his current partner to know that he’s liking other people’s pictures all willy-nilly online.

3) He Is Confused About His Feelings for You

It’s possible that the guy is simply confused about his feelings for you.

He may like you as a friend, but he’s not sure if he wants to take things to the next level. By liking one of your pictures, he’s trying to send you a signal that he’s interested in you, but he’s not sure if he’s ready to commit.

Therefore, he immediately unlikes your picture.

If you’re interested in him, you can try to encourage him by showing interest yourself. For example, you could like one of his pictures or leave a comment on his profile.

If he responds positively, then it’s a good sign that he’s interested in taking things further. However, if he doesn’t respond or if he seems uninterested, then it’s probably best to move on.

4) He Doesn’t Want To Send You the Wrong Message

Liking someone’s picture is a common way to flirt online. Sometimes, guys worry about sending the wrong idea.

To avoid the woman thinking that he is flirting, he unlikes the photo he previously liked.

Of course, this can be frustrating – especially if you thought you were making progress with the guy. But before you get too upset, remember that this isn’t always a personal rejection.

5) Someone Else Convinced Him to Unlike the Picture

Unfortunately, this is often the result of peer pressure.

Your crush’s friends may have convinced him that liking your photo was creepy or thirsty, and so he’s decided to unlike it in order to save face.

It’s just a case of your crush succumbing to peer pressure.

6) He Doesn’t Want the Algorithm To Feed Him Similiar Content

Every time you double-tap a photo on Instagram or Facebook, you’re not just showing your approval of that particular post – you’re also training the algorithm that determines what content you see in your personal feed.

That’s why a guy might like one of your photos and then immediately unlike it.

By engaging with your content, he risks being shown more of your posts in the future. And whether or not he’s not interested in pursuing a relationship, he probably doesn’t want to see your face popping up in his feed all the time.

Of course, this strategy isn’t foolproof.

If the guy in question is mutual friends with you on social media, the algorithm will still show him your content from time to time.

But it’s a reminder that we’re all constantly being judged by the algorithms that power our favorite social media platforms.

7) He Is Embarrassed

By liking your picture, they hope that you’ll notice them and maybe even reciprocate by liking one of their pictures.

However, once they realize that you’re not interested in them, they quickly unlike your picture in an effort to save face.

In another scenario, the guy may feel rejected or embarrassed. For example, if you turn down a friend request or reject someone outright, they might go through all of your liked pictures and unlike them in an act of revenge.

Here is a good video I made about why guys might like and unlike your photos:

YouTube video by RelationshipFire – Why Do Guys Like and Unlike Pictures?

Why Did My Ex Like and Unlike My Picture?

Let’s face it, social media can be a bit of a minefield when it comes to exes.

One minute you’re scrolling through your feed and you see that they’ve liked your new profile picture, and the next minute they’ve unliked it. So what gives?

Well, there could be a few explanations for this behavior.

First of all, it’s possible that your ex is simply trying to get your attention. They may be hoping that you’ll notice their like and feel flattered, prompting you to reach out to them.

Alternately, they may be trying to gauge your reaction to their like.

If you ignore it or don’t seem bothered, they may take that as a sign that you’re over them and move on. On the other hand, if you react negatively or delete the picture, they’ll know that you’re still in your feelings about the relationship.

If they’re trying to stir up trouble, the best way to deal with it is to simply ignore their attempts and carry on with your life.

Why Did a Guy Like and Then Unlike All of My Pictures on Instagram?

One of my friends recently had this situation come up, so I’ll let her explain:

I was scrolling through my Instagram feed when I noticed something strange. One of my friends – let’s call him Bob – had liked every single one of my pictures.

Every. Single. One.

At first, I thought it might just be a mistake. Maybe he accidentally liked one of my pictures and then kept clicking the like button without realizing it. But then I realized that he had liked pictures that were posted weeks ago. And not just one or two – he had liked hundreds of them.

At first, I was flattered. It’s always nice to know that someone is paying attention to you, even if it is a bit creepy.

But then I started to feel uneasy. Why would someone do this? What could they possibly be trying to accomplish? My best guess is that they liked all my pictures in a frenzy and then realized that it makes them look like a stalker. Or, they could be trying to get my attention for some unknown reason. Either way, it’s not something that I’m comfortable with.

The best response in this situation is to either ignore them, block them, or reach out to ask why they did it.

If you choose to ignore them, eventually they will probably get the message and move on. If you don’t want to give them the satisfaction of a response, blocking them is probably the best option.

But if you’re like me and you want to know what’s going on, the best bet is to reach out and ask why they did it.

Chances are, you’ll never know for sure – but at least you’ll have taken a stand and asserted your boundaries.

How To Know Why Guys Like and Unlike Pictures Online

One of the great mysteries of the digital age is why guys like or unlike pictures online.

Is it because they’re interested in the person who posted the picture? Do they think the picture is aesthetically pleasing? Or do they simply have something else on their mind?

The best way to know for sure is to directly ask them.

This can be a tricky conversation to have, but it’s important to avoid making assumptions or jumping to conclusions. Instead, bring it up lightly and in a non-accusatory way.

For example, you might say: “I noticed you liked and then unliked that picture I posted yesterday. What did you think of it?”

By asking a question like this, you’ll give him a chance to explain his thoughts and help you better understand his perspective.

Final Thoughts: Why Do Guys Like and Unlike Pictures?

Ultimately, only the guy really knows why they liked and then unliked your pictures.

No matter what the reason, it’s obvious that they made some intentional moves and that they are paying close attention to you.

Read these related posts: